Most nonprofits work so diligently to secure the first gift with little plan for how to develop a deeper relationship with the donor. This personal connection results not only in increased commitment and donor loyalty, but also in as much as doubling the lifetime value of your donors.
This session will explore the fundamentals for creating Donor Loyalty. We will share the latest findings from the Fundraising Effectiveness Project report commissioned by AFP and the Urban Institute. The dismal news in this report can and should be an eye opener for every non-profit engaged in fundraising.
We will also explore the Donor Loyalty principles of Dr. Adrian Sargeant, the world-renowned authority on donor retention and donor loyalty! Dr. Sargeant’s principles are based upon years of research conducted in the sector and can be used by any organization — whether you are a one-person shop or a large department.
You will be surprised at how simple it can be!
This webinar is hosted by CJW Consulting Services through a partnership with Nonprofit Webinars.
Participants will:
- Learn current research on donor loyalty
- Understand techniques for building donor loyalty
- Learn how exciting and fruitful the use of these principals, based on the extensive research of Dr. Adrian Sargeant, can be to fundraising results
Most nonprofits work so diligently to secure the first gift with little plan for how to develop a deeper relationship with the donor. This personal connection results not only in increased commitment and donor loyalty, but also in as much as doubling the lifetime value of your donors.
This session will explore the fundamentals for creating Donor Loyalty. We will share the latest findings from the Fundraising Effectiveness Project report commissioned by AFP and the Urban Institute. The dismal news in this report can and should be an eye opener for every non-profit engaged in fundraising.
We will also explore the Donor Loyalty principles of Dr. Adrian Sargeant, the world-renowned authority on donor retention and donor loyalty! Dr. Sargeant’s principles are based upon years of research conducted in the sector and can be used by any organization — whether you are a one-person shop or a large department.
You will be surprised at how simple it can be!
This webinar is hosted by CJW Consulting Services through a partnership with Nonprofit Webinars.
Participants will:
- Learn current research on donor loyalty
- Understand techniques for building donor loyalty
- Learn how exciting and fruitful the use of these principals, based on the extensive research of Dr. Adrian Sargeant, can be to fundraising results
- Development and fundraising staff
Tuesday, June 18, 2013 3-4pm ET
